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This should be the first question you ask. It's a good question. A necessary question. What is in it for you, especially if you've survived as long as you have without a web site?
The answers are two-fold.
- The simple answer is, you need a web site because your competition has one (or will have one in the near future). You advertise in the phone book for the very same reason. Your competitors all have ads in the phone book. You don't want people who use the phone book to find just your competitors in it. So you advertise in the phone book, too.
- The real answer is the reason all your competitors have a web site (or will have one). Since the rise of the Internet and the increased availability of Internet access, especially with high speed connections, many people find it easier to search and shop on the Internet than to call numbers in the yellow pages trying to find what they want. A search of the Internet can return considerably more relevant information to answer their question in less time.
But don't take just our word for it. There are thousands of studies that demonstrate the growth of the Internet. There are also multitudes of studies that demonstrate the increasing tendency of shoppers to turn first to the Internet with every passing year! Below are just a few articles that discuss this trend:
Caution Sign for Yellow Pages (eMarketer.com)
Yellow Pages vs. Search Engines (Site Revamp Blog)
4 Secrets Why Search Engines Beat Yellow Pages in Local Advertising (ExpertLaw.com)
Print Yellow Pages vs. Online Yellow Pages/Local Search (Natural Search Blog)
Will Print Yellow Pages Suffer in Recessionary 2008 (Screenwerk)
Yellow Pages & Internet Not "Zero-Sum" (Screenwerk)
The Internet as a means to communicate and generate interest with your clients and customers has clearly arrived. If your business or organization is not on the Internet, it is being left behind.
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